Water brings the world to life. It has the power to transform us. Our health, our communities, our planet. Because water is among the most critical challenges of our time, doing the right thing means doing more. Doing more to inspire people to drink better to lead healthier lives. Doing more to help develop thriving, resilient communities. Doing more to steward resources for future generations, which focus on water, plastic and environment. The importance of regular hydration is now well known. And gives plain water contains no sugar or calories, it is the drink of choice of healthy hydration.